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Mammoth Mountain Moments & a Lesson in Branding

I’m pleased to present Episode 2 of Mammoth Mountain Moments. It’s a very clever foray into the world of the Ms. Cheevious brand… all under the guise of Apres Ski drinks, & revelry. And in the blink of an eye, you’ll be talking “Brand Equity” and “Funny Factor” in the same sentence, and still sound like an expert. Nice eh?

Some R Winnin’

Get it? Some R, and Summer?  Ha ha.  Well this time I have TWO winners everyone! One lucky person gets the great …